Get ready to transform your childcare website from bland to grand with some winning Information on your Website! Don't let your site be filled with "Hi, hire me to care for your kids please!" - it's time to step up your content game and attract those dream parents. Copywriting and design go hand in hand, so let's shape your design with words that speak directly to your parents. Here are some simple questions to ask yourself to hone your copy:
Do you know who you're talking to? Cater your copy as if you're speaking directly to your parents.
Are you clear on the objective? Always have your message in mind so you can build a visual story that complements the copy.
Are you promoting benefits more than features? Talk about what parents think their child will accomplish while in your care, not just what your daycare does.
Are you writing like you talk? Use simple, conversational English to sound genuine and authentic.
Is your copy skimmable? Make sure it's easy to scan with sub-headings and bullet points.
Have you provided social proof? Testimonials and achievements help seal the deal when convincing parents you are in fact a real person and to trust you.
Is your call to action super obvious? Tell them what will happen after they take action and map out where each page should lead to.
Have you used your keywords? Use them naturally in headings, subheadings, links, and lists.
Have you let it sit? Take a break and come back with fresh eyes to improve the quality of your work.
Have you checked spelling and grammar? Proofread for a lasting impression.
With these copy tips in mind, you'll be on your way to winning copy for your childcare website!
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